Premium Plan Revamp

Revamping Premium Upgrade User Flow
UX
Premium Plan
Role
Product Designer
Team
Solo project
Timeframe
Jan. - Mar. 2024
2 month
Tools
Figma
Google Sheet (for QA)
Snapshot
Revamped premium membership purchasing flow and UI on the mobile app, expectedly leading to a 15% increase in CTA button conversion rate and a 5% rise in premium membership purchases. (will be shipped on Mar 20th)
Background
Health2Sync is a mobile app designed for individuals with diabetes.
The Premium Upgrade Page allows diabetic users to purchase premium membership, enabling them to manage their health more effectively.
Retrieve Conversion Rate Data from Google Analytics
Conversion Rate from 7 Entry points
Summary
01 Convention rate (by OS): iOS > Android
02 Convention rate (by feature): PDF > Chatroom Interaction > Food AI > Content Collection > Diary Filter
03 Usage: Chatroom Interaction (includes all action button interaction) > PDF > AI Food > Diary Filter (includes all filters)
Insights
01 “Exporting PDF” and “Chatroom Interaction” are the most-used function, could be placed at the top of the premium detail page
02 If someone getting in to “Premium detail Page” means that they show interest in purchsing, but somehow they decide not to make a purchase
→ something go wrong on the “Premium detail page”
→ Redesign the communication way on this page

Problems
User Flow Problem
5 UX Problems within the Purchasing Page
Competitor Research
13 insights from Competitor Research
Design Process
Wireframe ideation
UI Exploration
Deliverables
Overview
Detail Definition
Localization
QA
List out QA items to communicate with Developers
Final Design
Thank you for scrolling!
Other Works
or explore VR Game Design, 2D/3D Animation, and other Design in my
PLAYGROUND➔
© 2023 Jack C. All rights reserved
some images for illustrative purposes by Freepik